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Digital Marketing for HVAC Companies

SEO, Google Ads, and websites for heating and cooling companies. More booked calls in the busy season and steadier work when the weather is mild.

No long sales pitchTalk to the people doing the work
5.0
48 Google reviews
 5.0
yelp 5 star rating

Let's get in touch

Tell us a little about your business and what you're hoping to fix. Someone from our team will reach out by the next business day.

We respond by the next business day. Your information is never shared.

"Yakima Branding is an excellent choice for all of your SEO, marketing, branding, logos, websites and more. I have had the pleasure of working with Jacob Ross at Yakima Branding. He is extremely knowledgeable and easy to …"

JDJosh DeBoer

"Yakima Branding was instrumental in the successful launch of my business and brand. …"

JCJLS Custom Construction

"Yakima Branding built us a website and we also use them for our marketing. They are easy to work with and very helpful. If you're looking for a website, marketing or both I would highly recommend Yakima Branding!"

CHChris Hutchens

"Yakima Branding's team is professional, creative, accommodating and very patient! We made several changes, pivoted on our initial concept, and they stayed with us every step of the way. We are very happy with our …"

HHHeather Hellums

"Jacob is knowledgeable, professional and extremely accommodating to our needs. Has helped us build our new site and we were so satisfied we're discussing how to utilize his team for additional services they provide …"

KMKitt Murry

"Yakima Branding worked with me to create a business logo, they were helpful, informative and friendly from the beginning to the end. I'd highly recommend them for any needs you might have."

MNMike Nielsen
Read all 48 Google reviews
22Years in business
250+Active clients
40+Industries served
Why It's Different

Marketing an HVAC company is mostly about timing

When the first heat wave or cold snap hits, people search, call the first two or three companies they see, and book whoever answers. If you aren't in the map results that week, you miss a lot of the year's easiest jobs.

The slow months matter just as much. Maintenance plans, tune ups, and replacement quotes keep your techs busy when emergency calls drop off, and those are the searches most competitors ignore.

What your customers type into Google

ac repair near mefurnace repairheat pump installationhvac company near meac not coolingfurnace tune up
HVAC technician checking refrigerant pressure on an outdoor air conditioning unit
What We Do

Digital marketing built for HVAC companies

Everything a growing business needs to get found, look the part, and keep leads from slipping away. Start with one thing or put it all together.

Local SEO & Google Maps

Rank in the map results for searches like “ac repair near me” and “heat pump installation” in every town you serve.

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Google Ads

Google Ads and Local Services Ads that increase before the heat and cold hit, with call tracking on every number.

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Websites

Pages for each service and town you cover, financing details, and a phone number that's easy to tap.

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Branding & Design

A logo and look that stays consistent everywhere customers see you, from your website to your signs and business cards.

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Social Media

Facebook, Instagram, and LinkedIn posts planned every month, so people checking you out see a business that's active and easy to trust.

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Content & Blogging

Articles that answer the questions your customers ask before they call, written to rank and to help them choose you.

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AI Search

More people ask ChatGPT and Google's AI who to hire. We set up your site so those tools can find and recommend HVAC companies like yours.

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Customer Growth Tool

Every lead, text, and email in one place, with automatic follow up so nobody slips through the cracks.

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AI for Your Business

AI for content, follow up, chat, and voice tools that save your team time and catch more leads.

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Results

Results for businesses like yours

Real numbers from real clients. Click through to see exactly what we did and how long it took.

Case Study: Commercial Refrigeration Contractor

A Local Refrigeration Services Provider Had the Technicians. Search Visibility Hadn't Caught Up.

Organic traffic doubled in seven months and top three rankings grew 57% in a year.

+2,900%Page one keywords
+100%Organic traffic in seven months
+57%Top three rankings in a year
Read the full case study
+204%page one keywords in two years

Bay Area Electrical Contractor

Organic traffic up 112% year over year and search impressions up 366% at peak.

Read the case study
+271%organic traffic over three years

Local Roofing Contractor

Form submissions up 120%, phone calls up 160%, and revenue tripled with SEO, ads, content, and social.

Read the case study
+613%page one keywords over three years

Regional Tire & Auto Shop

Organic traffic up 46% year over year and search impressions up 243% at peak.

Read the case study
Why YB Marketing

What you get working with us

A small, fully remote team that knows your business and picks up the phone.

Know who you're working with

The team you meet on the first call is the team on your account. When you call or email, you reach the person doing the work, not someone passing notes along.

Work on your schedule

Phone, Zoom, or email, whichever is easier for you. We're a remote team, so we keep the same hours you do wherever you're located.

One team for all of it

Your website, branding, SEO, ads, and social media are handled by one team, so you aren't managing three vendors who never talk.

Straight answers

We tell you plainly what's working and what isn't, and what we'd change. No 40 page reports full of numbers that don't matter.

Schedule a Meeting

Book 30 minutes with our team

Tell us about your business, your goals, and what hasn't worked so far. We'll tell you honestly what we'd do in your shoes. It's a conversation, not a sales pitch.

  • 30 minutes on Zoom or by phone
  • A quick look at your site and Google presence
  • Clear next steps, whether or not you hire us
Jacob Ross Jacob Ross Account Executive Book a Call Meet Jacob
Kevin Dean Kevin Dean Owner Book a Call Meet Kevin
Sophie Mann Sophie Mann Account Executive Book a Call Meet Sophie
FAQ

Questions about marketing for HVAC companies

Should HVAC companies run Google Local Services Ads?

Usually, yes. Local Services Ads show above regular ads, you pay per lead instead of per click, and the Google Guaranteed badge helps people trust you. We run them alongside regular search ads and track which one books more jobs.

How do you handle the slow season?

We shift budget toward maintenance plans, tune ups, and replacement quotes, and keep SEO content working on those searches year round so you aren't starting from zero every spring.

Can you help us get more reviews?

Yes. We set up automatic review requests after each job and help you reply to reviews. More recent reviews is one of the biggest things that moves you up in Google Maps.

Do we need to be local to work with you?

No. We're a fully remote team and work with clients all over the country by phone, Zoom, and email. You'll have a direct line to the people doing the work, and we keep the same hours you do.

How do you report on results?

You get a monthly report in plain English: calls, form fills, rankings, ad spend, and what each lead cost. If you'd rather talk it through, we'll walk you through it on a call.

Our services

SEOLocal SEOAI SearchTechnical SEOGoogle AdsWeb DesignBranding & DesignSocial MediaContent & BloggingPress ReleasesCustomer Growth ToolAI for BusinessAI for Small BusinessHVAC Marketing in Phoenix

Other industries we serve

Plumbing CompaniesRoofing ContractorsElectricians & Electrical ContractorsPest Control CompaniesLandscaping CompaniesGarage Door CompaniesTree Service CompaniesWindow InstallersDental PracticesPhysical Therapy ClinicsCPA Firms & AccountantsBookkeeping FirmsAttorneys & Law FirmsAuto Repair ShopsAuto Body & Collision ShopsAll industries

Markets we serve

Central WashingtonEastern WashingtonSeattlePhoenixDenverChicagoSan Francisco Bay AreaAll locations
Let's Talk

Ready to grow your HVAC company?

Tell us what you're working on and we'll tell you where we'd start. No contracts to sign just to talk.

  • A real person replies by the next business day
  • A quick look at your website and Google presence
  • Straight answers on what we'd do first
509-901-9735

Send us a message

Share a few details and we'll reach out to set up a time to talk.

We respond by the next business day. Your information is never shared.