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Digital marketing tips, SEO guides, social media strategies, and business growth advice from our team.

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YB Marketing Announces Strategic Acquisition of encite branding + marketing + creative
News

YB Marketing Announces Strategic Acquisition of encite branding + marketing + creative

SAN JOSE, CA, UNITED STATES, January 8, 2025 /EINPresswire.com/ — YB Marketing, a team of dedicated marketing professionals and providers of specialized services based in San Jose, California, today announced it has sign

1 min read
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Why Local Businesses Need SEO & How You Can Help Them
SEO

Why Local Businesses Need SEO & How You Can Help Them

Building a strong local presence online is only possible with a comprehensive and personalized SEO strategy. Through the integration of listing management services, customer reviews, on-page ranking signals and other fac

3 min read
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Why You Should Be Using Customer Satisfaction Surveys
Strategy

Why You Should Be Using Customer Satisfaction Surveys

Customer satisfaction surveys are more popular among big box retailers, but there’s no reason why smaller businesses can’t use them. They are a great way to collect valuable data on the people who keep your business aliv

4 min read
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So, You’re Thinking about Social Media Management?

So, You’re Thinking about Social Media Management?

I see you, the busy business owner, wearing multiple hats. You take care of the everyday tasks, you make the decisions, you are involved 24/7 and working hard! Social media is just another task on your plate. Maybe you h

3 min read
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5 Paid Search Tactics to Help You Generate Leads
Google Ads

5 Paid Search Tactics to Help You Generate Leads

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get regularly. It’s the classic catch-22; you have a million

11 min read
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In-House Marketing vs Agency Marketing
Strategy

In-House Marketing vs Agency Marketing

Can’t decide between an in-house marketer or an advertising agency? We’re here to help you decide! Take a look at 10 key business factors when comparing in-house against outsourced marketing agencies.

12 min read
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Everything Businesses Need to Know About SEO
SEO

Everything Businesses Need to Know About SEO

Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online.

8 min read
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An Introvert’s Guide to Using Social Media

An Introvert’s Guide to Using Social Media

As a business owner or business professional, social media is a demanding place. You must put yourself out there, create content and stick to a predictable schedule. This can feel like a full-time job within itself!

6 min read
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Digital Marketing is An Investment, Not An Expense
Strategy

Digital Marketing is An Investment, Not An Expense

Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another comp

11 min read
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How to Create Content for Every Stage in the Buyer’s Journey
Content

How to Create Content for Every Stage in the Buyer’s Journey

Have you ever bought something immediately after seeing it? Perhaps you have, but this isn’t the norm. Typically, it takes a person several stages before they become a customer. This is called the sales funnel and it can

4 min read
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How Often Should You Run Content Audits and Update Your Site?
Web Design

How Often Should You Run Content Audits and Update Your Site?

There is no set timeline for when websites should be updated. In general, experts recommend a redesign or revamp every two to four years to keep up with the latest changes in technology. But this doesn’t mean your websit

4 min read
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5 Creative Ways to Enhance Your Website Using Video
Web Design

5 Creative Ways to Enhance Your Website Using Video

Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easi

4 min read
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We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely!
Google Ads

We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely!

Case Study

1 min read
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What is a Landing Page & Why is it Important?
Web Design

What is a Landing Page & Why is it Important?

As you dive into the world of digital marketing, SEO, and paid search advertising, you’ll likely encounter a whole new vocabulary and set of concepts. If you haven’t already, you’re bound to have questions about how land

4 min read
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How to Create a Portfolio Website for Your Small Business
Web Design

How to Create a Portfolio Website for Your Small Business

Let’s learn more about what a portfolio site is and how to create one for your freelance business.

4 min read
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Which Social Media Platform Should You Focus On?

Which Social Media Platform Should You Focus On?

Focusing on the one or two social media platforms that align most with your business will not only help you attract your target audience but will be more authentic for your brand.

3 min read
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Common Social Media Mistakes Every Business Should Avoid

Common Social Media Mistakes Every Business Should Avoid

Today’s consumers use social media throughout the buying journey..

2 min read
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Grow Your Social Media vs. Managing It | Social Media Best Practices

Grow Your Social Media vs. Managing It | Social Media Best Practices

What does each mean and where do they fit in your marketing strategy?

4 min read
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Types of Facebook Ads
Google Ads

Types of Facebook Ads

There isn’t a one size fits all approach to Facebook ads.

2 min read
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5 Major Myths about Social Media

5 Major Myths about Social Media

Depending on your industry, and we will dig further into this in our next blog- there are specific platforms that will align better with your product or service…

4 min read
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Know What You Should Consider When Installing a Concrete Patio
General

Know What You Should Consider When Installing a Concrete Patio

A well-designed patio is an aesthetically pleasing space for relaxation and entertainment…

2 min read
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The Thermal Press Difference
General

The Thermal Press Difference

Thermal Press is a leader in the plastic assembly industry. In fact, we defined the industry over 40 years ago…

3 min read
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How To Select The Best Business Entity As A Franchisee
Strategy

How To Select The Best Business Entity As A Franchisee

A person interested in starting a franchise business would be wise to research the legal options for formalizing their business entity.

2 min read
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Why Should You Send Your Child to Camp Mowglis? Give Them a Chance to Unplug
General

Why Should You Send Your Child to Camp Mowglis? Give Them a Chance to Unplug

Why should you send your child to Camp Mowglis? Give them a chance to unplug!

3 min read
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5 Signs Your Car May Need Transmission Repair
General

5 Signs Your Car May Need Transmission Repair

Your transmission is an essential vehicle component, transferring power from the engine to the wheels to get you where you’re going.

2 min read
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What to Look for in a Moving Company
General

What to Look for in a Moving Company

You have many options for moving services, but finding a reputable, affordable moving company that won’t take you for a ride can be tricky.

3 min read
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Effects of Rain on Asphalt
General

Effects of Rain on Asphalt

How’s the current deluge of rain impacting your parking lot? Water is one of asphalt’s worst enemies.

3 min read
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Five Social Media Post Ideas, For When You’re in a Rut

Five Social Media Post Ideas, For When You’re in a Rut

Creating a high quality social media post that your followers want to engage with is a lot more difficult than it might seem.

2 min read
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What is a Hashtag?

What is a Hashtag?

You may be familiar with #hashtags, they are commonly used on social media to help announce target words and grab users’ attention.

3 min read
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6 Ways to Increase your Social Media Followers

6 Ways to Increase your Social Media Followers

Having a social media plan is one thing, but do you ever feel like you’re just speaking to the same people each time you post?

3 min read
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7 Ways to Convert Social Media Followers into Paying Customers

7 Ways to Convert Social Media Followers into Paying Customers

Social media is an excellent marketing tool that can help you gain visibility, build brand awareness and evolve into an industry leader.

5 min read
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The Evolution of Social Media

The Evolution of Social Media

You wake up in the morning, yawn and stretch, grab your phone to turn off your alarm, and check your social media notifications. You’re not alone.

5 min read
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PCBA – Design for Manufacturability
General

PCBA – Design for Manufacturability

Whenever you bring a new product to market, there are many considerations and iterations required to find the optimal design.

3 min read
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Selecting a Commercial Landscape Maintenance Company?
General

Selecting a Commercial Landscape Maintenance Company?

Often, landscaping services can seem like they are all the same…

3 min read
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What Drives Consumer Spending?
Strategy

What Drives Consumer Spending?

Imagine if you could tap into the consciousness of consumers and understand exactly what makes them buy?

2 min read
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Resolving Employee Disputes Before You are Sued
Strategy

Resolving Employee Disputes Before You are Sued

Preventing employee lawsuits and other legal claims is more challenging than you might think for a business…

3 min read
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Why Choose Gasoline Box Trucks vs. Diesel?
General

Why Choose Gasoline Box Trucks vs. Diesel?

Commercial businesses and their drivers are going wild for Diamond Mitsubishi Fuso’s new gasoline-powered box trucks…

2 min read
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3 Ways To Close More Internet Leads
Strategy

3 Ways To Close More Internet Leads

If you’re struggling to convert your website’s visitors into leads, check out these three tips…

1 min read
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