A Tree Services Company Couldn't Find Its Own Website in Local Searches. That Changed Fast.
Our client, a Southern California tree services company, has been in business for nearly 20 years with a team of certified tree experts.
They had tried running Google Ads themselves and felt like they'd wasted their money, with no way to measure results. They couldn't even find their own site in basic local searches.
By making each service page more complete, localizing the site, and fixing a mobile issue, we grew traffic 75% and search visibility 108% in one year.
The Challenge
The site looked professional, with lots of photos of their work and short descriptions of each service. The company had several certifications and awards but no idea how to turn that into more traffic.
Plenty of people search every day for tree services in their area, but thin content and poor SEO kept the site buried.
The Approach
We worked with the client to make every service page more relevant and more complete. We localized the site for the cities and towns where they wanted more work.
We moved their call to action and phone number higher on the page so visitors saw it right away, and fixed a mobile issue that had been hurting visibility for about 25% of their traffic.
The Results
In a short time, Google rankings for their most important keywords and locations improved dramatically. As they ranked for more and more searches, calls and new business picked up across all of their target regions.
What's Next
A fresh site design is in the works with easier access to services and photos that better reflect how the company has grown. Advertising may come next to cover areas where SEO hasn't caught up yet, along with better call and lead tracking.
Not showing up when locals search for what you do? YB Marketing can fix that with local SEO built around your service area.