An Equipment Manufacturer With 50 Years of Engineering Had a Website That Didn't Show It.
Our client is a California company that designs, engineers and builds automated product assembly equipment. They've been in business since the 1970s and helped develop processes still used across the industry today.
Their market is mature and highly competitive. What sets them apart is engineering skill and the repeatability and reliability of their equipment, but their old website didn't show it.
A mobile friendly redesign and new application focused content replaced off-topic traffic with qualified visitors and leads, growing traffic 75% and search visibility 108% in one year.
The Challenge
We had worked with them on several projects over the years before they decided to get serious about digital marketing. Their website was old and dusty, and much of its traffic had nothing to do with their core business.
The Approach
We redesigned the website so it worked on mobile and was much easier to read. The company supplied most of the core content, and we added our SEO knowledge so Google could understand, index and show it to the right buyers.
We also started adding content on applications, industries and the problems their equipment solves. The goal was to show prospects that this company's knowledge and approach to engineering is unique. We run occasional targeted Google Ads for trade shows and specific services as needed.
The Results
The new site gave search engines and visitors clearer, more complete content. Traffic, time on site and leads all showed the plan worked, and it's still working today.
Does your website undersell your engineering? YB Marketing builds sites and content for manufacturers that bring in qualified leads.