A Small Electronics Manufacturer Had a Tiny Budget and Big Plans. We Started Small and Grew With Them.
Our client was a small Silicon Valley electronics manufacturing company with funding and a talented team of engineers. They wanted to move into their own facility and build products themselves instead of designing solutions and outsourcing production.
We met them early, when the marketing budget was as small as the company, and recommended starting small.
Targeted Google Ads paid for the first round of growth. Later, a rebuilt website and SEO helped them reach hardware developers across the country as their ad budget grew tenfold.
Make the Website Work First
There was no budget for a rebuild at the start, so we cleaned up the existing site to make it easier to use. If we were going to send people there, they needed to understand what this company could do.
Let Ads Pay for Growth
Once the site was ready, we launched tightly targeted Google Ads for specialized services and for buyers who needed quick turns and hands-on support. In short, we bootstrapped their marketing by using new business to fund more business.
Rebuild as the Company Grew
As the business moved into its own office and manufacturing space, we rebuilt the website, added a blog, and built up their SEO. The company kept growing, taking over more of their building with new private funding made possible by their unique services and steady growth.
The Results
With a tight budget early on, we spent our time only on the work that would get them moving. Over time the ad budget grew 10×, and we expanded SEO and ads to other parts of the country to reach hardware developers in other states.
Today they handle much larger production runs and are still known as experts in new materials development and fast, manufacturable engineering prototypes.
Working with a small budget and big goals? YB Marketing can build a plan that grows with you.