A Custom Home Builder Had Beautiful Work. Not Enough of the Right People Were Seeing It.
Our client is an experienced Northern California custom home builder that specializes in renovating a style of home first designed in the 1950s and 60s.
Their photos of past projects were stunning, but the website was dated, hard to update, and not built to win new clients from Google. They asked us to help more people see their work and request quotes.
A new website, better service content, and a steady blog grew traffic 75% and search visibility 108% in one year, and brought in the kind of leads they actually wanted.
Start With the Competition
Our first step was a competitive analysis of other home renovation businesses in their area. We looked at website quality, search competition, advertising and social media.
That review led to a plan that was affordable and focused. This builder didn't need hundreds of leads. They needed a few good ones each month from homeowners looking for their specific style of work who could afford it.
A Website That Matches the Work
Plenty of people search every day for what this company does, but weak content and poor SEO were pushing the site down the rankings. Over a few months we built a new website that shows off the craftsmanship and innovation behind every renovation and custom build.
Alongside the photography, we rewrote the service pages so they read well for homeowners and for search engines. We started a blog about the home styles they specialize in and put more emphasis on the areas they serve.
The Results
The new site set a new standard for home builders in the area, with great photos and stories, video testimonials, and tours with happy clients.
Search engines responded with more relevant, higher quality traffic. Local rankings grew beyond the builder's own town into other areas where their style of home is common.
What's Next
We keep adding blog posts and finding new keywords that bring in relevant leads. Social media is next. It usually has a longer buying cycle, but it plants seeds with future clients.
Is your website doing justice to your work? YB Marketing builds sites and SEO programs for builders and contractors.