digital marketing Archives - Yakima Branding

digital marketing

Transition to GA4

Blog Transition from Universal Analytics to GA4 As the world of digital marketing evolves, so too must the tools that we use to measure our success. Google’s Universal Analytics will be terminated on July 1, 2023, and data will no longer be collected. The object of their new GA4 analytics is to help businesses measure more …

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Social media management agency Yakima Washington

Grow Your Social Media vs. Managing It | Social Media Best Practices

Blog Social Media Management vs. Growth What does each mean and where do they fit in your marketing strategy? Your business has been kind of active on social media – Facebook, Instagram, or LinkedIn. You post every week or two with specials, events, or just friendly holiday news. Sound familiar? Most businesses, especially smaller ones, …

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The Yakima Valley Business Times has Something to Say About Yakima Branding

Blog The Yakima Valley Business Times has Something to Say About Yakima Branding “Convincing a small business owner that he needs a website to compete in today’s market remains a challenge. Convincing that same company that digital advertising is today’s new normal is a whole other challenge. That, according to Kevin Dean who’s made it …

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Recent Rise in Web Accessibility Lawsuits

Blog Recent Rise in Web Accessibility Lawsuits Today, by the power of the Americans with Disabilities Act (ADA), every business website has to be accessible to people with disabilities. The Law prohibits discrimination based on disability by places of “public accommodation”, meaning websites or brick-and-mortar facilities. People with disabilities, specifically those who are blind or visually …

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