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Transition from Universal Analytics to GA4

As the world of digital marketing evolves, so too must the tools that we use to measure our success.

Google’s Universal Analytics will be terminated on July 1, 2023, and data will no longer be collected. The object of their new GA4 analytics is to help businesses measure more than just hits and and traffic but evaluate “conversions” – things like calls, forms, downloads and more. It will still have traffic data, but its presentation will be different.

Specifically, UA collected data on “sessions”, while the new GA4 is based on “Conversions”. 

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. We combine a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results and an attention to customer service and communications, for our clients.

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10% Off off Google Analytics 4 Professional Setup


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