Alissa Gutierrez, Author at Yakima Branding

Alissa Gutierrez

Digital Marketing is An Investment, Not An Expense

Blog Digital Marketing is An Investment, Not An Expense   Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company. It goes without saying that marketing is getting harder and harder. …

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7 Ways to Convert Social Media Followers into Paying Customers

Blog 7 Ways to Convert Social Media Followers into Paying Customers Social media is an excellent marketing tool that can help you gain visibility, build brand awareness and evolve into an industry leader. But, it can be difficult to get followers to convert to buyers. Fortunately, there are steps you can take to make the …

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5 Creative Ways to Enhance Your Website Using Video

Blog 5 Creative Ways to Enhance Your Website Using Video Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easier than ever before, allowing more brands to create interactive content …

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We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely!

Blog We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely! Case Study Problem In 2020, Pushing the Envelope, Inc. (PTE) partnered with a restaurant on a Google Ads campaign, Pay-Per-Click (PPC). Although, the restaurant received a high number of clicks through PPC, it did not lead to an increase in traffic throughout …

We were able to help this restaurant’s pay-per-click (PPC) campaign improve immensely! Read More »

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