Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online.
As a business owner or business professional, social media is a demanding place. You must put yourself out there, create content and stick to a predictable schedule. This can feel like a full-time job within itself!
Marketing (including digital marketing) is the act of persuading people to buy a product or service. Often, businesses need to convince customers to buy their product or service instead of a similar one from another company.
Have you ever bought something immediately after seeing it? Perhaps you have, but this isn’t the norm. Typically, it takes a person several stages before they become a customer. This is called the sales funnel and it can include anything from looking up a product online, to subscribing to an email list, to chatting with customer service on a messaging app.
There is no set timeline for when websites should be updated. In general, experts recommend a redesign or revamp every two to four years to keep up with the latest changes in technology. But this doesn’t mean your website doesn’t need attention in between this time. The fact is that your website is a living, breathing entity that requires regular attention to stay relevant and up to date.
Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easier than ever before, allowing more brands to create interactive content that captures their audience’s attention and forms memorable connections.