If you’re struggling to convert your website’s visitors into leads, check out these three tips.

• Respond professionally
• Reply happily and professionally
  • Be sure to include your business name, your name, and ask how you can help them
  • Automated responses should be brief
• Reply to ALL messages within 4 hours
  • Don’t wait. Your customer may look at other opportunities
• Do not assume they remember calling you
  • Assume they’ve called a number of people besides you

• Reply to website forms with an email Autoresponder
  • Make sure it includes your contact info, and that they’ll be contacted by a member of your team shortly. NOT a simple response on your site
• Add value to your Thank You page and email
  • Such as including a video, photo or download
• Reply within 4 hours by phone & email
  • Be sure to set the phone number and email address as a mandatory field
• Lead the submission to a Thank You page for tracking

• Send links to “landing pages” specific about your topics
  • Do not send links to irrelevant pages or the home page
• Do not bait and switch
  • Make the landing page relevant!
• Include a “get more information” call to action form and phone on the page
• Track open rates and CTR based on topics to find most effective information that interests your lists