5 Creative Ways to Enhance Your Website Using Video
Video continues to dominate in the world of content marketing. Even though it’s nothing new, marketers are finding creative ways to fit more videos into their marketing campaigns. Plus, making high quality videos is easier than ever before, allowing more brands to create interactive content that captures their audience’s attention and forms memorable connections.
Aside from giving you valuable content to share with your audience, videos are also an excellent way to improve your website. Below are five creative ways to use video to boost your website, improve the user experience and increase conversions.
1. Gather Customer Feedback
Your analytics platform provides some insight into how users found you and what they did when they landed on your site. However, you can take things deeper and get to know your customers on a more personal level using video.
Video-based feedback is the latest tool in soliciting feedback on blog posts, products, webinars and other events. By watching customers through video, you can obtain qualitative information from their facial expressions, body language and tone of voice.
Not sure your customers would be willing to leave you a video review? You will be surprised by how many people prefer these to written reviews! Many consumers are happy to unveil the product and show other buyers the quality and features that are included. To see how these reviews work, check out the video product reviews on Amazon.
One of the best ways to provide your customers with excellent support while reducing burden on your customer support team is by having an informative FAQ page. This is where customers head when they have general questions about your products and services, such as shipping times, return policies and more.
Having a descriptive FAQ page is great for boosting sales, and it can even help you rank higher in the search listings! With this in mind, consider some of the ways that you can make your FAQ page more engaging. For example, instead of written Q&As, create video-based communication instead.
Remember, customers want their questions answered quickly and accurately. Keep your videos short and focus on answering a specific question. You don’t want to bore your audience with too much information or by talking about things they didn’t want to hear.
3. Team Bios
It’s nice to put a name with a face as this builds trust and credibility, especially in an online world where so many brands look the same. Introduce your team using videos, and post these videos on your site. This way, customers can “meet” your staff and feel good knowing that there are real people working behind the scenes.
Thankfully, it’s not difficult to create high quality team bios on your own. You can use a smartphone to film your team members or hire a video production company to run some footage. While video and sound quality are important, the main benefit is that customers get to see your employees up close and personal.
4. Live Chat
Live chat has emerged into a popular, easy way to engage with customers and build trust. It’s extremely useful for brands that want to have a more direct line of communication with their customers. You can use live chat to serve customers in real-time, particularly for more hands-on purchases.
For example, if your company sells furniture, a live chat platform is an effective way to show customers what you have available in terms of color, material and style. You can even combine live chat software with product videos or 3D technology that allow customers to see what the furniture will look like in their home.
Connecting with customers over live chat also presents opportunities to learn about your audience, the pain points they are experiencing and how to improve your products and services. Live chat is an investment, but there are many plans available to fit your needs and budget.
5. Thank You Pages
Thank you pages are another overlooked feature on websites. Today’s consumers have the option to shop almost anywhere they want thanks to the internet. Therefore, it goes a long way when you show that you are grateful for your customers’ business. Thank you pages are an easy way to do this.
By adding a thank you page to your website, you can let customers know that you value their business and will work hard to earn their trust. This gets the relationship off to the best start. Rather than just writing this, however, show it! Record a video that lets customers see your face and body language and reminds them that they are helping out a real company – not just some manufacturer overseas.
It’s important that your website caters to the needs of your audience. As more people rely on videos to view products, explore features and develop stronger connections, you’ll benefit from enhancing your site with more video content. Contact Yakima Branding to learn more about our video services. We can help you determine what types of videos to create and where to place them on your site.
Yakima Branding – WSI – June 2021